Farhienza Haikal

Farhienza Haikal

Product guy with strong Product Management, Business Analysis, and IT Project Management. With a focus on improving user experience and handling internal system, proficient with 3rd party tools to launch rapid MPV, and experienced scaling B2B and B2C Business.

Work Experience

RedDoorz, Jakarta— Associate Product Manager, January 2021 - June 2023.

  1. Apps Experience and Customer Experience (B2C Apps)
  • In App Experience i was focus to improving overall App Experience especially in Information sufficiency and accuracy
  • Revamped Photo Gallery section - Contribute to increased NPS by 6 and conversion rate by 3%
  • Improved communication both email (3x Increase in CTR) and push notification (open rates from 13.34% to 20%)
  • Conducted research for Room Plans and Room Type selection to optimize customer satisfaction.
  • Streamlined the Login Flow, resulting in a reduction of login hassles.
  1. Corporate (B2B)
  • In Corporate i was focus on scaling the reseller program both from organic channel and non organic channel
  • Launched new markets (Philippines and Vietnam) for the Reseller channel, expanding the user base, 500++ Resellers
  • Increased onboarding by rolling out a revamped Landing page for the Reseller channel
  • Designing middleware system to increase price stability and reduce hiccups.
  • Automated edit price to reduce avg price approvals time from 34 mins to 8 mins leading to quick bookings
  • Successfully onboarded Freshworks CRM into sales team workflow, resulting in improved sales and increased efficiency.

RedDoorz, Jakarta— Product Intern, October 2020 - January 2021.

  • Assisting Senior Product Manager and Product Manager do UX Research and collaborate with 3rd Party Consultant to launch new business line.
  • Do 20++ UX Research to gain insight how Kos-Kosan user behave and their personality

Skills

Product Management, Product Prioritization, Agile Methodologies, User Research, Strategic Thinking, MVP, Stakeholder Management, Product Roadmap, Data Analysis, UI/UX Design, A/B Testing.

Tools

Jira, Miro, Docker, Adobe XD / Figma, Clevertap, SQL, Slack, CRM, SurveySparrow, Google Analytics, Holistics, Vercel, Next.JS, Git, React

Education

Jakarta State Polytechnic, Depok — Bachelor Degree, Mechanical Engineering, 2016 - 2020.

Course

  • Become Product Manager | Learn the Skills & Get the Job, Udemy
  • Data Literacy and Business Analytics for Business Leaders, Udemy
  • Foundations of Project Management - Google Career Certificates, Coursera
  • Product Management Fundamental, MySkill

Personal Project

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