Work Experience
RedDoorz, Jakarta— Associate Product Manager, January 2021 - June 2023.
- Apps Experience and Customer Experience (B2C Apps)
- In App Experience i was focus to improving overall App Experience especially in Information sufficiency and accuracy
- Revamped Photo Gallery section - Contribute to increased NPS by 6 and conversion rate by 3%
- Improved communication both email (3x Increase in CTR) and push notification (open rates from 13.34% to 20%)
- Conducted research for Room Plans and Room Type selection to optimize customer satisfaction.
- Streamlined the Login Flow, resulting in a reduction of login hassles.
- Corporate (B2B)
- In Corporate i was focus on scaling the reseller program both from organic channel and non organic channel
- Launched new markets (Philippines and Vietnam) for the Reseller channel, expanding the user base, 500++ Resellers
- Increased onboarding by rolling out a revamped Landing page for the Reseller channel
- Designing middleware system to increase price stability and reduce hiccups.
- Automated edit price to reduce avg price approvals time from 34 mins to 8 mins leading to quick bookings
- Successfully onboarded Freshworks CRM into sales team workflow, resulting in improved sales and increased efficiency.
RedDoorz, Jakarta— Product Intern, October 2020 - January 2021.
- Assisting Senior Product Manager and Product Manager do UX Research and collaborate with 3rd Party Consultant to launch new business line.
- Do 20++ UX Research to gain insight how Kos-Kosan user behave and their personality
Skills
Product Management, Product Prioritization, Agile Methodologies, User Research, Strategic Thinking, MVP, Stakeholder Management, Product Roadmap, Data Analysis, UI/UX Design, A/B Testing.
Jira, Miro, Docker, Adobe XD / Figma, Clevertap, SQL, Slack, CRM, SurveySparrow, Google Analytics, Holistics, Vercel, Next.JS, Git, React
Education
Jakarta State Polytechnic, Depok — Bachelor Degree, Mechanical Engineering, 2016 - 2020.
Course
- Become Product Manager | Learn the Skills & Get the Job, Udemy
- Data Literacy and Business Analytics for Business Leaders, Udemy
- Foundations of Project Management - Google Career Certificates, Coursera
- Product Management Fundamental, MySkill
Personal Project